Whilst at Hatched London, I was lead designer for a major, strategic digital brand and UX, UI, web design/build and marketing project alongside a London digital wellbeing startup called BioBeats. Their product needed to launch B2B in March 2018, to which we helped with marketing for funding rounds & then successfully launched the product BioBase – a guided wellbeing app that teaches you to cope with, control and reduce stress.
We started by auditing the exisiting BioBeats B2C app UX and aligning to a refreshed business and brand strategy, before identity workshopping led to BioBase. The circular 'sun' is an underlying motif which subconciously guides the user through daily tasks by helping them 'Find your baseline and rise above it'.
I enjoyed working on the account from pitch to launch alongside creative directors Lee Casey & Andy Carlisle.