No.1 Kombucha

Whilst at Hatched London, we were asked by No.1 Kombucha to create a website for the launch of a new drinks range developed by English rugby royalty, Jonny Wilkinson.

Jonny’s belief is what we eat and drink has a profound effect upon the way our minds and our bodies work; this notion is at the centre of the proposition for the brand and the website. The idea states when we improve the quality of what we put into our bodies, we automatically reveal more of what we’re capable of physically and mentally. Hatched created a mobile-first website to reflect this proposition and sell the No.1 Kombucha drinks through association of healthier living and personal betterment.

The design and user experience is based on this continued journey and movement. Using interactive animations the website is alive and encapsulates the vitality that is reflected in the brand. We kept communication clear and concise, leading with video content about the mindset behind No.1 Kombucha, showcasing the purpose of the brand before introducing the products.

My role included information architecture, strategic UX, UI/layout and content creation plus art directing a product shoot with Jonny.


Hatched London
Creative directors:
Lee Casey & Andy Carlisle