Design ✐ Web, App, Brand, GTM & Visual
Service
Product design
Web & App UX/UI Design
Information architecture
Prototyping
Design systems
Cross-functional collaboration
Graphic & digital design
Brand identity & collateral
Website design
Low-code web development
Custom content & iconography
Visual comms & GTM design assets
Presentation & pitch decks
Design Leadership
Designops
Mentorship & training
Hiring
Design advisory
About
Approach
Purpose > Product
Function enables form
Outcomes and output
Disrupt the status quo
K.I.S.S.
Enjoy the journey
Background
I’m a Kiwi designer based in Waikato/Auckland
12+ years of design experience with businesses in early and growth stages throughout NZ, AUS, UK & USA.
Work fully autonomously, 1:1 with founders, or collaboratively in a cross-functional team
Experience across industries (fintech, health, FMCG, ecommerce, logistics and more)
I have worked in agencies, in-house and as a contractor (though majority of my career is agency-side).
My enthusiasm thrives when diving deep into an ambitious idea, no matter how conceptual or concrete. I employ foundational design principles to craft ideas or generate solutions.
I am motivated by purpose-driven projects and collaborating with people who are enthusiastic about innovation.
I’ve got a strong interest in technology, and, fundamentally, the sheer joy of creating cool sh*t!
— Nicolas Cabrera, Chief Product Officer, Bakkt
