NutriPATH

A leading Australian pathology lab website refresh

I led the comprehensive redesign of NutriPATH's website, delivering a modernised digital experience with an AI-powered chatbot that significantly reduced customer service load.


The project transformed their outdated platform into an intuitive interface, enabling practitioners to self-serve effectively while streamlining product discovery through enhanced taxonomy and search functionality.

I led the comprehensive redesign of NutriPATH's website, delivering a modernised digital experience with an AI-powered chatbot that significantly reduced customer service load.


The project transformed their outdated platform into an intuitive interface, enabling practitioners to self-serve effectively while streamlining product discovery through enhanced taxonomy and search functionality.

I led the comprehensive redesign of NutriPATH's website, delivering a modernised digital experience with an AI-powered chatbot that significantly reduced customer service load.


The project transformed their outdated platform into an intuitive interface, enabling practitioners to self-serve effectively while streamlining product discovery through enhanced taxonomy and search functionality.